WORKING AS: A BLOCK PRINTER AND TEXTILE DESIGNER
This month, I made a cool new artist friend, Danielle Broder. When I came across her work, I new that she would be a perfect fit for my working as series, where we dive deep into the world of artist careers. Today, she shares her artistic experience and journey with us. You will learn all about block printing, and how you can get started creating unique textiles of your very own! Read the interview to see all of her trendsetting patterns and score a freebie from Danielle!
Danielle, can you please share a little bit about yourself?
I’ve always been creative, but never considered it as a career until college. I was lucky enough to have an artsy grandma, mom and dad putting me in painting, drawing, jewelry, and crafting classes all the time as a kid. When I got to college, I decided to study illustration even though I didn’t know how that would eventually turn into a job. A year after graduating, I went back for a second degree in interior design and worked for a few designers and architects in L.A.
While in college, I had all kinds of random art jobs, working for a home staging company, as an art teacher for kids (kill me), an art director at a summer camp, and doing graphic and web design for a few years. After I graduated the second time, I needed to get the heck out of L.A. So I moved to San Francisco and started my business shortly after.
I started printing fabric and making wall prints, selling them online and at craft shows. After a few years it was going ok but it was growing painfully slow. I decided to quit doing craft shows cold turkey and worked more on my online presence. Soon I received a random email from a small company, asking me to create a class to teach my printing process.
A few months later, I was teaching block printing from my kitchen table in SF through Groupon. Now 5 years later, that class has become my signature offer as I’ve tweaked it to accommodate up to 40 people in larger settings as well as a 1:1 class.
I also started doing custom work for interior designers which I really love (even though some projects are SUCH a challenge!)
The Block Printing Process
Tell us a little bit about your process:
I sketch designs in pencil and work them over in Illustrator until I get them perfect. Then I transfer those images to rubber, carve them out, and stamp them with inks onto giant pieces of fabric. I try and stay out of the sewing part...I really don't enjoy that part!!
What kind of wood or material you use for your block?
There are a bunch of materials you can carve to create a block print, but I use rubber blocks for all of my designs. I find that rubber in combination with the inks I use have the best effects on fabric, while still being really quick and easy to use.
How long does it take you to carve it out?
It depends on how intricate the design is. Most simple blocks I can carve up in less than an hour. More delicate and complex larger scale blocks can take up to a few days to carve. If it’s that detailed, I usually space it out over a week, so I can rest my eyes in between!
How did you get started?
I spent 8 years in art school learning every medium under the sun, but somehow missed printmaking. Part of the senior project in my interior design degree was to take a part of my design project and construct a piece of it at full scale.
I chose to make a fabric wall hanging because I was super stressed and that seemed really easy. I bought a piece of $4 burlap, and googled how to print my designs onto fabric. After a quick search, I came across a block printing tutorial and that was it. I got the supplies, carved my first block, and my project was a hit.
What is your favorite pattern that you have ever created?
I don’t really have a favorite (can’t choose!), but my favorite group of patterns were all designed when I took my second solo trip to France and Spain in 2017. I was really inspired by the D’Orsay Museum and spent hours in cafés sipping wine and sketching. Those patterns remind me of that incredible trip!
What type of inks do you use?
I use screen-printing inks for all my projects. I prefer them over oil inks because they are less toxic and much easier to clean up.
What projects are you most excited about right now?
I’m finishing up some custom fabric for a woman who makes super cute pillows for interior design projects. I designed totally new patterns that stray from my usual style, so it was fun to break that boundary and do something new.
I’m also updating my online course which is a video workshop where you can learn my entire process from start to finish.
Where do you see your business in 5 years?
That seems so far away! In 5 years I want to be teaching primarily online, while doing more large scale custom projects for interior designers. Oh, and I want to be hosting a rad art retreat!
Thank you Danielle for sharing your expertise and inspiring us!
You can find out more about Danielle here, and click below to grab her free list of supplies to get started.
HI, I'M HILARY.
This is where I share inspiration for a hand-crafted lifestyle from natural dye methods, textile surface techniques, and the best of contemporary California design. I love dreaming up products for a sustainable art filled home. I offer workshops to inspire you to live your best life by connecting you to your creativity and others. I hope to meet you in person at one of my current craft workshops for creatives like you! Join my tribe to receive your first free video on Shibori folding with me.
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